Social Media Specialist

Plan, write, design, and schedule original monthly content calendars, including copy, creative assets, and short-form videos based on the Marketing Manager’s strategic direction.

Conduct social keyword research to improve content visibility across platform search engines and AI-powered discovery tools.

Use AI-powered tools to support content repurposing, batch video editing, caption creation, and social media trend research.

Assist in creating, editing, and formatting engaging short-form videos, carousel posts, and other social media content.

Monitor brand channels daily, respond promptly to comments and direct messages, and ensure a consistent brand voice across all accounts.

Create platform-native conversion funnels designed to support sales, sign-ups, and lead generation through social commerce, interactive DM automation, and direct-response messaging.

Manage private channels and communities to build stronger audience relationships while tracking social attribution and gathering qualitative customer feedback through social listening.

Prepare weekly and monthly analytics reports covering engagement, social search performance, and DM conversions to support the Marketing Manager with client reporting and presentations.

Maintain well-organized content calendars, creative assets, and client folders to ensure smooth workflow and easy access to materials.

Use AI workflow tools to efficiently repurpose core content into platform-specific formats, create copy variations, and streamline editing processes while maintaining quality.

What We Offer

1. Competitive salary package (PKR 45,000 - 50,000).
2. Exposure to international clients and marketing practices.
3. Professional development and career growth opportunities.
4. Collaborative and performance-driven work environment.

1. Plan, write, design, and schedule original monthly content calendars, including copy, graphic design assets, and short-form video based on the Marketing Manager's strategic roadmap.
2. Apply social keyword research so content ranks in platform search engines and AI discovery tools.
3. Utilize AI production tools to assist with content repurposing, batch video editing, caption drafting, and social media trend research.
4. Help produce, edit, and format short-form video content and carousel graphics.
5. Monitor brand channels daily, respond promptly to comments and direct messages, and maintain brand voice across all accounts.
6. Designing native conversion funnels that drive sales, sign-ups, and lead captures within the platform (e.g., social commerce, interactive DM automation, and direct response messaging).
7. Manage private channels to foster strong audience relationships. Tracking social attribution and qualitative customer feedback through social listening.
8. Pull weekly and monthly analytics reports covering engagement, social search performance, and DM conversions to assist the Marketing Manager with client presentations.
9. Maintain clean asset folders and client content schedules.
10. Hands-on skill using AI workflow tools to rapidly repurpose core media into platform-native formats, draft copy variants, and streamline editing workflows without losing quality.

1. Experience: 2+ years of experience in social media management, internships, or agency-based execution roles.
2. Education: Bachelor’s degree in Digital Marketing, Marketing, Communications, or a related field.
3. Platform Knowledge: Hands-on experience with major social media platforms, native platform features, and a basic understanding of social SEO/AEO principles.
4. Software & Tools: Familiarity with graphic design tools, social media scheduling platforms, analytics tools, and AI-powered content creation tools.
5. Core Skills: Strong copywriting and proofreading skills, excellent attention to detail, proactive organizational abilities, creativity, and a willingness to learn.
6. Communication: Strong written and spoken English, with the ability to communicate and engage professionally with U.S.-based prospects and audiences.

Work Schedule: Availability to work full-time during U.S. business hours, 5:00 PM – 2:00 AM Pakistan Time, Monday to Friday.