Email Marketing Specialist

Source Motive develops B2B go-to-market (GTM) systems that help businesses connect with the right accounts at the right time. The company specializes in identifying ideal customer profiles (ICPs), monitoring buying signals, and using AI-powered research and data enrichment across LinkedIn, email, and phone channels.

Source Motive supports businesses with GTM strategy, intent signal tracking, AI automation, lead qualification, outreach infrastructure, and CRM routing. Its solutions can be fully managed by Source Motive or implemented for internal teams, providing flexibility based on each organization’s needs.

With a strong focus on data-driven decision-making, automation, and scalable technology, Source Motive helps businesses build more efficient and effective growth systems.

The Email Marketing Specialist is a full-time, remote position focused on developing, managing, and optimizing email campaigns that support B2B go-to-market (GTM) initiatives.

The role involves building and segmenting targeted email lists, creating automated workflows, and developing engaging email copy tailored to specific buyer personas and stages of the customer journey. The specialist will track campaign performance, conduct A/B testing, and use data-driven insights to improve deliverability, open rates, click-through rates, and conversions.

You’ll work closely with GTM strategists, sales teams, and operations to ensure email campaigns align with buying signals, lead qualification processes, and broader outreach efforts across LinkedIn and phone.

The position also includes maintaining accurate and organized marketing data, following applicable email marketing regulations, and contributing new ideas for lifecycle, nurturing, and re-engagement campaigns.

1. Strong experience with email marketing platforms such as HubSpot, Marketo, Klaviyo, or similar tools, including campaign creation and automated workflow management.
2. Solid understanding of marketing automation and lead generation, with the ability to develop effective nurturing sequences that support pipeline growth and conversions.
3. Experience with marketing analytics, including monitoring campaign performance, interpreting data, and applying insights to improve email strategy.
4. Excellent written and verbal communication skills, with the ability to create clear, engaging messaging for different audiences and stages of the buyer journey.
5. Understanding of B2B go-to-market (GTM) strategies, ideal customer profiles (ICP), and intent-based outreach is preferred.
6. Knowledge of email deliverability, list management, data hygiene, and compliance requirements, including CAN-SPAM and GDPR where applicable.
7. Ability to work independently in a remote environment, manage multiple campaigns simultaneously, prioritize tasks, and consistently meet deadlines.
8. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience